Thursday, February 10, 2011

What Does Us Shoe Size 9.5 D(m) Mean

Serie TV: a generational societal phenomenon?


This post was born of a direct reflection of my house just yesterday evening.
I do not know if you share with me. But here it is.

While the day was busy, I was glad to find my darling for dinner "debriefing" of the day and more mundane items : looking for apartment, anecdotes from friends, and so on.
there, then it is already well 22.00/22.30H.
So? So

no way to stick to something that lasts longer than 2H type or Prophet Benjamin Button to stay 2:15.
is not we do not like the movies! but at home, it becomes increasingly complicated.

Do not want to chain the day's work, bathing the kids and dinner without even speaking to each other or exchange a glance. And as we all well, well ... one reason!

So, most evenings and ends:
"What are we watching? "
" A Series? ... "
" Yeah, definitely! "That
! Needless

I finally dragged my gaiters permanently Virgin chopper latest stuff 3 DVD package for 10 euros if not 5 DVDs at once!
They are all still in cellophane in the library!

Series TV: a media phenomenon and (especially?) Company?
It's a little background of the discussion that followed after the fact.
We, Me, it was concluded that YES.
45 minutes of The World or How I Met Your Mother (plus one s'marre! ), great!

was even admitted: "Even though in The World are plenty that are wrong and the writer is a bit wobbly!"
imagine you: an ode to a system that allows mediocrity and we sign anyway, and with the smile, please!
It is a business well run!

The worst is that it does not even spend one night 2H if you want to sleep a little later! simply snap mode "Bulimia" and presto! vl'à watched 4 episodes in a row under cover, the brain "off" to cool, having a good time!
almost magical, that stuff, actually.

I thought the box was filled with VOD that! But not really. "No," even.
Well, without exception. Was Bus Palladium looked a week ago: taped and we loved it.
Top. But overall, "it does not like!

And then there is so much crap on VOD !!... We scoured a few! So ... So
that with the series: rarely disappointed relative to expectations. We are on familiar ground here, in a universe in which we are already familiar ... Too easy.

short.
In all cases, we, we Serie addict. Confirmed! And not because it is young or because it is in tune with the times: no no, well because it correspond à un besoin.
N’est ce pas là le summum irrévocable d’une bonne raison marketing et d’ un positionnement concret ?

Et pour les films ? Et bien, on s’échappe au cinéma
finalement.
Moins souvent, mais certainement avec plus d’émotion. C’est « une sortie », un moment suspendu. A part. Différent. Et on le savoure.

De nouveaux repères qui se sont imposés d’eux même.
Et on aime bien comme ça !
Alors.


Tuesday, February 8, 2011

Kellie Pickler, Herpes

Movie Review: 88 Color Palette

Hi!

Today, I am responding to a request made to me: to make a review on the palette 88 colors. So I add my pierre à l'édifice déjà énorme. J'espère que ça va vous plaire.

xoxo

Sarah



Warwick Castle Ice Rink

Iroise, or direct application of the "So What" marketing ...


J’ai assisté hier à la présentation du lancement d’IROISIE par leur Agence de Communication. Le produit est beau, le pack surtout, Or et blanc, les fragrances soigneusement choisies…
Barbara la directrice avouait tel un pêcher mignon que c’était un vrai coup de cœur.

En fait, comme vous pouvez vous en douter du coup, je ne l’ai pas encore testé. Mais j’écris, là, car mon sujet est ailleurs…

Après avoir tracé joliment les gros et fins traits de cette nouvelle marque, sur un marché saturé, qui, comme nous le savons toutes, est semé d’embuches and regular dead, I wondered secretly that this brand could bring new.

So I dare. Dared to ask: "What makes you different? What is your major anchor? What makes that we'll choose? "
In short, basic marketing questions : what RTB (Reason To Believe), what USP (unique selling proposition), what positioning (the 4 pillars without which nothing is clear)?

And there came the problem: "There is no anchor! On the contrary: brand is a brand! "Already, I have a problem.
Then the designer continues: "Our specification is clear that bio no longer a cosmetic essential oils with strong scents and unglamorous. We wanted creamy textures and subtle flavors. Our priority. . STOP. But it's been a good 3 or 4 years or more for the organic precursors is much more than that.
I have not really listened to the end result.

I said "No. No no no, it is not possible, possible MORE! claim a position around the glamorous Bio. Notamment pour quelqu’un qui est référencé chez NO PEG : le paradis du Bio glamour et même de luxe !! Y a qu’à regarder le linéaire ! »

Car elle se revendique « de LUXE » avec des prix compris entre 22 et 55 euros : mouai, j’ai comme un doute, moi ! Quand on voit comment les prix du « Luxe » se sont envolés ! – et je me fais suffisamment la réflexion, en hallucinant d'ailleurs parfois… -.

Et puis, plus globalement, ça m’a fait repenser à tous ces gens qui pensent que « Le marketing, c’est avant tout du bon sens ».
Non. Il faut arrêter with that.
There are methods, real, walking, who have proven that you bring a lot.

Have you ever made a Bring scheme by asking the right questions? Have you ever written a real business plan that you needed to detail your Mix in you justify vis-à-vis competitors, trends, recent innovations, expectations consolation, your added value? Have you ever written in black and white and the famous USP RTB in question?

Jargon: yes. Nonsense: I think far from it.

So when I see how difficult it is today to launch something that works the consolation being saturated with news and attractive offers from morning to evening, how do you succeed without you for 2 minutes and think. AND put yourself in the place of the consumer himself!
, yes, you can use your common sense! A good exercise it back where it will serve you the most: you understand the message? you find it innovative? different? you buy? really?

Ah yes of course. There is also money. How can we believe that
Caudalie could have continued to lose money for 4 years if the mark had not been mounted by Mathilde Catillard, or if My Blend had not been installed by a Courtin? course. But then what? Should still have something to tell who really want the road, right? Do not you think? ...

Then there? Well, ( worse is that) I think there is something : glamorous but NOT the bio which feels good and who is listed at the Ritz!
It is not the job. If? Z'êtes safe?

There are stories of UNSECO, algae green, brown and red with particular characteristics, depending on their depth, which can be explained thus, that are told. From sea air to escape. Anchor local, simple, raw, true. Wealth.
So, call it ALGUES3 (cubed): is the argument on which all the girls are arrested more! Not the modeling or atopic skin, please ... AND, you can tell something is TRUE, STRONG DIFFERENT catchy. certainly more di-ffe-rent ! More

seller? After, and hopefully fall on a promising niche. But do Créu

-RES! Otherwise, afterwards, we can not blame all these people who say "Oh yeah, but the cosmetics, it becomes that the pipo, and there is too much! we get lost. " And you will not have the right to complain.

Clarify. Position yourself. Serve.
short: explain us what you went through the head and made you (really ) makes you go ... It is still difficult to believe when it was the creator of something, there no reflection partially or completely accomplished behind such a venture. (If so, then abstain.)
But if you believe if you defend this project so do what makes you go to believe, harder, true.

Take time for that: it's a great service that you make your mark which asks only survive in this ruthless world of brutes, and continuing advances ...

NB: I will tell you what it is after product testing. Practical vision for a bonus. Since it has (also).
soon, then.

INFO: All information products + outlets available http://www.iroisie.com/
ADDING February 10, 2011:
Hello all, at all,
Following Comments from people around me, I just wanted to add the word after the Post on Iroise. I just wanted to clarify that this post was intended to clarify the situation for many small brands that engage in a complex and relatively saturated. This post is not intended to attack frontally the Iroise brand itself. She has served here as a basis for reflection and an example for a number of cases and examples that we meet regularly around us. This short note aims to balance and perspective that writing, and the mark will not feel directly affected or called into question as such. Voila. It had to be clarified.

Monday, February 7, 2011

Pipe Covers Bathroom Pedestal Sink

TAG Video: 5 minutes against TAG



Salut !

Il y a ce TAG qui tourne sur YouTube, où on doit se maquiller le visage en 5 minutes... Très dur... J'ai échoué violemment...

Bref, je vous montre ça de suite.